Touch Industry Marketing Veteran Joins Touch International as Vice President of Marketing

Former head of marketing for 3M Touch Systems Heather Mc Laren joins fast growing international touch sensor manufacturer

Austin, Texas (January 12, 2004) - Touch International, a global leader in the manufacturing of capacitive and resistive touch sensors, today announced that Heather Mc Laren has joined the company as Vice President of Marketing. With more than 18 years of experience serving in senior marketing, sales, and sales training positions at high technology companies, McLaren will drive all aspects of marketing for Touch International as the Company continues to quickly grow to meet the needs of corporations offering touch-based products.

"Heather's depth of experience, especially her expertise within the touchscreen industry, makes her an outstanding addition to the Touch International management team," said Michael Woolstrum, CEO, Touch International. "Touch manufacturers are going to fail or succeed in this market depending on how quickly and reliably they can get products to market. Touch International has quickly become a trusted name by these manufacturers, and Heather will be an integral part of maintaining that trust and helping us capture more of the market."

Mclaren is a long-time touch industry veteran, having spent several years at 3M Touch Systems ( formerly MicroTouch Systems), where she was responsible for global marketing efforts. McLaren most recently served as Director of Marketing at Firefox, Inc. a U.K. based software start-up, handling all of Firefox's domestic and international communications efforts. McLaren earned a B.A. in English from Carleton University, Ottawa, Canada.

Touch International is dedicated to providing the manufacturers of various hardware devices and monitors with the most appropriate touch technology interface based on their particular application . As industry veterans, with more than 25 years experience, Touch International has a broad range of innovative and proven product offerings and years of manufacturing expertise, providing high- tech manufacturers with state-of-the-art touch sensor components and the knowledge to efficiently design and build touch technology into a wide range of products.

"This is a market that has been dominated by a small number of companies, but that edge is quickly dissipating as speed to innovation for new touch components becomes a key differentiator. Companies need to get touch-based products out the door quickly, and by combing rock-solid, proven touch technology with the flexibility and efficiency that only comes from a smaller, more nimble organization, Touch International has gained significant market share. I look forward to continuing that trend, and in continuing to build customer loyalty and the Touch International brand," said McLaren.

About Touch International

Founded by industry veterans, Touch International, Inc. is a privately held, worldwide supplier of high-quality touch screen components. Through its expanded manufacturing facilities, Touch International is able to offer a wide variety and rapid delivery of lower-priced, high-reliability products, based on customer needs and specifications. Touch International is headquartered in Austin, with five factories strategically placed around the globe, and additional sales and support offices on four continents.

For Information, Contact:
Heather Mc Laren, Touch International
Phone: 512.832.8292x310
Email: aahola-ward@touchintl.com
Touch International